The effects of the pandemic and its knock-on effect on our barber industry and general everyday life have been extensive. So I don’t want to drone on about how to survive the covid crisis, however, I feel I need to at least talk about how to get back to normal afterwards, well normal as normal can be.
Your Client service is of paramount importance as a barber
Customers that receive great service will always return but you need to recognise what good service looks like to them. When you’re giving a great service, clients will come back to you – but you’ve got to know what great service looks like in their eyes. Every facet of what they receive matters. The customer journey has to be seamless and making them know they are important. The journey has to leave them feeling pampered and special in every sense, from walking in, to leaving your barber salon make sure they know that they count. Having this ethos can make a massive difference to each client and should be encouraged throughout your barbers and floor staff equally.
Customer feedback is crucial in your barber salon
If you have a website like ours that was built by STRAWBERRY WEB DESIGN one way they can help is by providing a customer feedback area on your website which you can incentivise by offering a discount if the client leaves feedback. Acting on this feedback is critical because listening to your customers is exactly how you can develop your business and shape the client journey to suit their barbers’ salon experience.
It’s not just about the skill of the barber – it’s the whole package that counts
Marginal gains are the key goal here, concentrating on the last five minutes of a clients time in the salon is just as important as the actual skill of the barber that performed the cut. People remember the beginning and the end of most experiences and this is true of even the smallest barbershop. The last time you visited a restaurant, you would’ve been thanked by the mater de when leaving, if you weren’t then this probably stuck in your mind. This is based on the recency effect and is a tried and tested principle recognised as an effective tool to build repeat custom.
Focus on what you do best
The best clients are those that appreciate our efforts, enjoy coming to the salon and are happy to pay full price. So concentrate on this section of your clientele, as there’s no better client than one who’s already happy so ensuring these clients are the ones you cater for will attract further clients of the same ilk. Concentrating on any other section of your clients will merely water down your service and this will in turn distract you from your core customers.
Other than small incentives to get the feedback to grow your barber salon avoid discounting, clients will pay the price if the service you provide is good, it’s that simple. Our best customers are the ones that already value what they get from the journey.
Be adaptable and resilient
Believe in yourself and in what you do, doubting yourself only feeds into the insecurity and after all, you’re already a business owner so take stock of how far you’ve come already and build on this confidence. Always present your best self to all your clients as being in a customer-facing environment any barber salon owner can’t simply just mooch along and hope their clients won’t notice – it’s all about the service and the feeling you relay to your customers. Things can’t always be perfect but you have to acknowledge this and work with it rather than try to control everything.
Push yourself out of your comfort zone
When first starting out everything is new and outside of our comfort zone but as the norm changes and we get used to the everyday running of our barber salons there’s nothing better than challenging ourselves. Don’t just stay in your comfort zone, push your boundaries and test yourself with new experiences after all it’s all a learning curve so we may as well continue to learn.
Take on board any advice from industry authority
Somebody once told me that no one knows everything and we all learn so take advice from people in the same industry wether it’s on blog posts like this or other barber shop owners. We’re all here to make the best out of ourselves and listening to others that have already walked the road is a valuable lesson we can all adhere to. Recovering from obstacles is a great skill to learn but without help and guidance we can get lost along the way – listen to your mentors and learn from them. Most people will gladly share their experiences with you so take head and seek out these resources.
Morale in your barber salon is important within your team
Without a strong crew working alongside you, the task of running a salon is made all the harder if your salon morale is low. Your staff take the tone from you, the captain of the ship, so if your mood is low this will be mirrored by them. Pick yourself up and the crew will follow, stay down and the salon will suffer. It’s really that cut and dried.
It’s not always easy in a busy business environment to take the time, but I’m learning to notice the signs during our day-to-day work and interactions and provide feedback and support on an ongoing basis – and not leave it to team meetings or monthly reviews, as that’s too rigid and probably too late.
Competition winning doesn’t translate into more business
Winning industry awards is all well and good and we all relish recognition in our own sector. However, this won’t lead to further business growth, it will bolster your reputation within the industry and your local standing but the rest takes hard graft to bring in the new business. Don’t rest on your laurels when it comes to awards but see them as a tool to show your team that they are achieving which will boost morale no end.
These are just a few thoughts from us here at Gents barbers in York and we wish you all the best when our salons get back to some kind of normal and if you’d like to contact us directly please click here